Love. Unity. Rescue. Empower.
A movement for healing—one paw, one heart, one soul at a time.
LURE Enterprises was born from lived experience the struggles of mental health, the journey of healing, the emotions of abandonment and the unconditional love found in animals. We believe in building a world where healing is holistic, where both humans and animals are supported, and where community care leads the way.
We’re not just another online store, we’re a wellness movement driven by purpose. From empowering foster youth to training future service dogs and creating job-ready wellness kits, every product and project exists to promote restoration, resilience, and radical empathy. Profit proceeds will give back to our creation of homes for the one's left behind.
THE PUPS OF LURE
They may drive us bonkers, but they also rescued us from our mental health. Ayla-Rose, Azurra Gretchen, Platano Maduro, Dexter Elvis, and the fresh siblings Buddy and Goldie. No matter what, they're not just pets they're family.
The Hearts Behind the Healing
LURE is led by people who’ve been there. Survivors. Creators. Dog lovers. Advocates.
We’re a small but mighty team united by the desire to create healing ecosystems that work—for teens, for pets, for the planet.
"We created LURE to fill a gap we once fell through. Healing is possible when love leads"
The Team
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Jillian Tavera
Founder & Executive Director
LURE / Redeeming Hope
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Ryan Smiley
Co-Founder / COO
LURE Enterprise
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Shari Tavera
Social Media / Program Director
LURE Enterprise
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Jocelyn Cordova
Program Director / Office Manager
Redeeming Hope
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Sustainable Healing
We believe in timeless wellness—rituals, not trends. Every product in our shop is curated with purpose, designed to soothe, and made to last through every season of healing.
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Handpicked with Heart
From artisan aromatherapy to handmade journals and self-care kits, our offerings go beyond the shelf. You won’t find these on Amazon only here, where every product has a mission.
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Every Order Gives Back
100% of profits go toward mental health support, rescue dog training, and resources for foster youth. When you shop LURE, you’re changing lives with love.